from ASID Eye on Design:
Not even the Great Recession has trumped the importance and differentiation potential of design excellence. Leaders who responded to our survey reported a renewed client interest in quality and return on investment. Note that these characteristics are not mutually exclusive. Enduring performance and a holistic focus are important to owners. Geopolitics outside the United States is placing high value on the importance of design in our collective future — not just designing for problems that need to be solved but designing for prevention.
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For the complete story visit: http://www.di.net/articles/archive/new_opportunities_but_little_recovery/
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