The Art of Hanging Art #3

Courtesy of Nielsen Bainbridge, from http://michaels.com/The-Art-Of-Hanging-Art/as0108,default,pg.html?sms_ss=twitter&at_xt=4dbd6f5a13e06ecb,0

	Hang art at eye level where it can be easily seen and enjoyed. That can be at standing or sitting eye level, the choice is yours. Hold the art against the wall where you want to hang it. Start with its center five feet high from the floor, then adjust it to your preference. For a reference point, make a small pencil mark on the wall at the top center of the frame. Never just hammer a nail into the wall! Choose the appropriate hanging device based on the composition of your walls and the weight of your art. Always hang art on two hooks and two wall hangers for even and level support. Heavier pieces should be hung with D rings. Place the hooks, lay your frame face down and pull the hanging wire toward the top of the frame in two spots the same distance from the top. These spots are where the hangers will be placed. (The further apart they are, the closer the art will be to the wall.) Measure the distance between these two spots, as well as the distance between one of them and the top of the frame. Transfer these dimensions to the wall starting with your center mark. Install the wall hangers at the two hanging spots. Begin hanging with the central piece, using it as a reference point for all the others. Happy Hanging!  Thanks for viewing this three-part series on "The Art of Hanging Art" - not always as easy as it looks.  Art Rent and Lease provides artwork throughout the US: original paintings and sculpture for offices, movie sets, photo shoots, facility lobbies, corporate conference rooms - virtually anywhere you want to bring the beauty of artwork into your space.  Call us for a free consultation: (888) 440-9260 - we have offices and consultants throughout the US!

Color Psychology in Logo Design - Red

Written by Sam Anderson, from logoguru.co.uk

Color psychology is crucial in logo designing and can make or break your logo design. Ever wondered why do we feel hungry every time we see McDonald’s logo or Pizza Hut logo? Beside the fact that they are fast-food restaurant logos, the red and yellow color induces your appetite even though you aren’t hungry.

Red is the strongest of all colors. It evokes a variety of strong emotions like aggressiveness, passion, strength, vigor and vitality.

For the full story please visit: http://www.logoguru.co.uk/blog/color-psychology-in-logo-design/

We at Art Rent and Lease LOVE the color red (it's also in our logo!) - thanks Sam for a great story!  Of course, today is TAX day, so many of our viewers may be seeing Red ;-) and not green.

Fab Artist Liron Featured!

Liron's oil paintings have been featured in shows in New York City and throughout the country and have won multiple awards. Her works are in institutional collections and in over 100 private collections in the US and abroad. Liron's artwork was the subject of a 40 minute television interview. Liron is an elected Fellow of The American Artists professional League. She is listed in Who's Who in the World, Who's Who in America, Who's Who in American Art, and Who's Who of American Women.

Liron's beautiful work is available for rent, lease or sale!  Business clients can expense the monthly payments and save vaulable working capital....call us for more information: 888-440-9260 x710 or visit our website at http://www.artrentandlease.com/

Textiles - A Fabulous Art Form

Facility and building managers, corporate, executive and healthcare offices might want to consider textiles to decorate the office lobby or work spaces. There are unique qualities to woven cloth decoration that should be considered as part of the overall art strategy including aesthetics and sound mitigation.

When talking about textiles, I am referring to use of fabrics such as tapestries for wall coverings, window coverings, upholstery for furniture, or floor coverings. When used as part of the overall effect of a lobby or workspace, the use of woven textiles has certain distinct characteristics. Textiles can help to maintain a traditional look and feel while bringing softness. They can inspire strength and stability while bringing color and creativity to a floor when used with or instead of carpet. Textiles can even be placed in such a way to create a sense of chic.

Every culture has textiles as part of its art heritage. Woven into the textiles is much about the climate, geography and even the hearts and minds of those who share that culture. How the textiles are constructed, the colors and choice of images tells stories where words fail.

Do textiles fit into your overall plan for the decor of your office lobby or work area? Working with your art consultant, you will find the right style of art to speak the message of your business. She will guide you through the investment and business aspects or leasing, renting or purchasing art that makes your office the very place where people want to come to work and transact business, whatever business you are involved with. Contact us for a free consultation: (888) 440-9260 or lisa@artrentandlease.com.

Will Work for Art

Tuesday, September 28, 2010 7 PM

Ida K. Lang Recital Hall at Hunter College, North Building, 695 Park Avenue, 4th Floor, New York, NY
 
How do artists find ways to support their careers? Inspired by Charles Burchfield’s experience working as a wallpaper designer while simultaneously trying to maintain and further his art career, this roundtable conversation explores the challenges and successes that contemporary artists have faced balancing their art and the jobs that support it. From fashion photography to an Alaskan cannery, artists Marilyn Minter, Matthew Brannon, and Amy Sillman will discuss the varied experiences they pursued in addition to their artistic practices. Moderated by Katy Siegel.

Please note: This program will take place at Ida K. Lang Recital Hall at Hunter College, North Building, 695 Park Avenue, 4th Floor (East 68th St. between Park and Lexington Avenues).

Online reservations have reached capacity, but we encourage you to come to Lang Hall on the night of the event for seating possibilities.

Artists interested in submitting art for our corporate art rental and art leasing program please send your inquiry to: lisa@artrentandlease.com - we will be reviewing new work for inclusion in January 2011.

The Impact of Color When Selecting Artwork for Your Office: Brown

If you are selecting art for a work space where the important quality for people to feel is "comfortable within their environment", consider using shades of brown. Any office where there is an emphasis on earth, the environment or things that are natural will want to strongly consider brown in their work environment. Brown also suggests a sense of order.

According to http://www.sensationalcolor.com, "Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic."

There are many emotions and personalities that go into the decision of what art is best for an office. No matter how small or large your budget, consider utilizing the expertise of an art consultant, who will help you to select the artwork that meets the culture of your office environment.

Art Rent and Lease provides tax-deductible short-term rentals and long-term leases to corporate, healthcare and hospitality clients in the US, specializing on placement with facility and building managers looking for artwork in their lobby, conference rooms and public spaces.

For information about renting or leasing art and a free consultation please visit our website at: http://www.artrentandlease.com/ or call us at (888) 440-9260 x710.

Offering New Sculpture - All Reclaimed Materials

Artist Barry Ferich of Ferric Creations has joined Art Rent and Lease in promoting his work to art collectors, art consultants, corporate, healthcare and hospitality clients for rent or sale.

Ferich's work is truly stunning, all made from reclaimed, rescued or recycled objects including aluminum and high voltage wires.  Pieces are available as shown as well as commissionable in other sizes and finishes as needed.

The Art Consulting, Rental, Sales and Leasing Gallery works with emerging and established artists in the US, promiting sustainable products and processes.  Visit us:  http://www.artrentandlease.com/ for more information on art rentals, art leasing and direct sales.