Mike Sprouse, chief marketing officer at Epic Media Group, discusses combining your personal brand with your corporate or business brand.
I have found that many entrepreneurs struggle with integrating their personal brand into their business. It's difficult to keep them separate in this ultra-connected and social world we live in. My advice is to not fight it. If you're an entrepreneur or solopreneur, you are the face of your business, so go ahead and have your personal brand be very much a part of your business brand. Businesses depend largely on relationships, and who better to nurture business relationships than you personally?
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