Wednesday, May 4, 2011
Target's Top Creatives Offer Lessons about Managing a $35 Billion Brand
How do you get 10 agencies, 4 digital partners, and 3 branding studios to sing the same tune, while helping run a $35 billion company with 1,755 stores?
1. Be Transparent
2. Play Nice
3. Be Open
4. Stretch the Work
5. Talk Talk Talk
To see the complete story by Helen Walters and the story from FastCoDesign, please visit: http://www.fastcodesign.com/1663646/targets-top-creatives-offer-5-lessons-about-managing-a-35-billion-brand?partner=co_newsletter
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