Wednesday, May 4, 2011

Target's Top Creatives Offer Lessons about Managing a $35 Billion Brand

How do you get 10 agencies, 4 digital partners, and 3 branding studios to sing the same tune, while helping run a $35 billion company with 1,755 stores?
1. Be Transparent
2. Play Nice
3. Be Open
4. Stretch the Work
5. Talk Talk Talk

To see the complete story by Helen Walters and the story from FastCoDesign, please visit:

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