Friday, December 31, 2010

HONEYsuckle is the Color of the Year for 2011, says Pantone

Ta ta, turquoise. The hot color for 2011 is honeysuckle.

The color gurus at Pantone have christened the reddish-pink shade the Color of the Year, calling it "a brave new color, for a brave new world."

The blushing pink is the perfect shade to ward off economic doldrums, the company said.

"In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues," explains Leatrice Eiseman, executive director of the Pantone Color Institute.

Expect to see the rosy shade pop up on everything next year on everything from dresses to appliances.

Last year, turquoise was supposed to bring calm and serenity to our troubled world.

Perhaps thinking pink will improve the economic outlook for the new year.

The company began naming their 'Color of the Year' in 2007.

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