Color Psychology in Logo Design - Red

Written by Sam Anderson, from logoguru.co.uk

Color psychology is crucial in logo designing and can make or break your logo design. Ever wondered why do we feel hungry every time we see McDonald’s logo or Pizza Hut logo? Beside the fact that they are fast-food restaurant logos, the red and yellow color induces your appetite even though you aren’t hungry.

Red is the strongest of all colors. It evokes a variety of strong emotions like aggressiveness, passion, strength, vigor and vitality.

For the full story please visit: http://www.logoguru.co.uk/blog/color-psychology-in-logo-design/

We at Art Rent and Lease LOVE the color red (it's also in our logo!) - thanks Sam for a great story!  Of course, today is TAX day, so many of our viewers may be seeing Red ;-) and not green.

The Color Red - Steak Tartare, or Monet's "Still Life: Quarter of Beef"

Claude Monet, "Still Life: Quarter of Beef"

c.1864, oil on canvas, 24 x 33 cm, Musee d'Orsay, Paris

From COLOURlovers.com - The Color Red - Steak Tartare

As a leading artist within the Impressionist movement, Claude Monet’s paintings are associated with dreamy landscapes and pastel colours. Before his redundant paintings of haystacks, churches and waterlilies, his work was closer in appearance to his contemporary, Gustav Courbet, whose Realist manner was concerned with the common ‘plebeian’ life.

The cut of beef depicted in Monet’s Still Life: Quarter of Beef is an inexpensive and tough piece, typically consumed by the lower class. The garlic would be used to flavour the meal – perhaps in a stew – and the earthenware jug confirms the working-class nature of the tableau. To mimic the paradoxical nature of the colour red, the painting of a plebeian meal is paired with a quintessentially posh recipe for steak tartare.

The dish was served in the early 20th century under the name of steak à l’Americane without the egg yolk and with a side of tartare sauce. Over time, the fare evolved to become an assemblage of raw, minced (not ground) beef, season and topped with a raw egg yolk. Typically the beef is marinated in citrus juice, a Mexican technique that begins to cook the meat and kill off any bacteria.