Tuesday, August 24, 2010
Blue: Cool & Calm Color for Artwork, Gender Neutral?
The color of ocean and sky, blue is perceived as a constant in our lives. As the collective color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming. However, not all blues are serene and sedate.
Electric or brilliant blues become dynamic and dramatic -- an engaging color that expresses exhilaration. Some shades or the overuse of blue may come across as cold or uncaring.
Indigo, a deeper blue, symbolizes a mystical borderland of wisdom, self-mastery, and spiritual realization. While blue is the color of communication with others, indigo turns the blue inward to increase personal thought, profound insights, and instant understandings.
Blue is the least "gender specific" color, having equal appeal to both men and women."
In a creative environment, the more brilliant end of the blue spectrum encourages dynamic and dramatic environment. On the other end of the spectrum, blue also indicates wisdom and wealth. Think about IBM and "Big Blue" --a technology company that was also the gold standard for best practices in office equipment. Blue is also a color that inspires inward mastery of thought and outward communication. The best of what's new wrapped around what's always worked.
When thinking about the balance of blue with warmer colors so that your work area doesn't feel cold and sterile, consider the benefits of working with an art consultant to find the artwork that meets the needs and budgets of your office.
Art Rent and Lease provides tax-deductible short-term rentals and long-term leases to corporate, healthcare and hospitality clients in the US, specializing on placement with facility and building managers looking for artwork in their lobby, conference rooms and public spaces.
For information about renting or leasing art, please visit our website at: http://www.artrentandlease.com/ or call us at (888) 440-9260 x710.