Friday, August 20, 2010
The Impact of Color When Selecting Artwork for Your Office: Red
If you are selecting art for an office where high energy and creativity is key to the workplace, red is a color that you may want to consider, particularly as an accent color where emphasis is desired.
According to http://www.sensationalcolor.com, "Red has more personal associations than any other color. Recognized as a stimulant, red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element."
Red is the color with the most conflicting meanings and emotions attached to it. On one hand the internal emotion that the color red suggests is confidence. As the color of fire trucks, it is engrained into our culture as a color of protection from harm. It is the most vibrant color on our nation's flag, symbolizing the patriotic virtues of courage and strength.
At the same time, red is used to indicate failure on school work. It is the color that indicates financial crisis. And it is the color that indicates the need to stop movement in motor vehicles. So the very color that symbolizes confidence in progress to stop brings out emotions of danger and the need to cease progress in others.
Much like the colors red and purple, the use of red for art in an office environment is risky with high payoffs in the right balance. Consider working with an art consultant. An art consultant is an excellent way to find just the right artwork for your office environment with the right pricing structure to meet your budget.
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