Friday, March 25, 2011

Designing in the Feel of a Brand

From ASID and

What is it that stimulates the sensation, "It feels good in here," when you walk into a room? Why and how can interior design support the activities that take place in a room and bring about such effects as an increase in communicativeness, greater appetite or improved brainpower…or stimulate relaxation, well-being or other moods? Hospitality expert Ines Klemm, whose work examines the ways that space, light and color are tied to a guest’s emotion and memory, offers some insights.

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